British Punjabi Style Ambassador & Entrepreneur SRISHTI SINGH PARMAR
As Vogue Member & Cannes insider, Srishti reveals the world of fashion, luxury networking, private parties, brand campaigns, and international management behind the glamour of the Cannes Film Festival
The Vogue Member based between London & Paris, Srishti shares that The modern Cannes Film Festival is no longer defined only by cinema or celebrity red carpet appearances. Today, Cannes has evolved into one of the most influential luxury ecosystems in the world — a global intersection where fashion, media, branding, entertainment, tourism, and elite networking operate simultaneously under extraordinary pressure and visibility.
High-quality fabrics from the British Textile Company - Punjab Textiles London & India’s finest premium cosmetics VOLT BEAUTY by SURKHAB ANJUM CHOPRA for 79th Cannes film festival 2026
From an insider’s perspective working alongside international production teams, organizers, agencies, luxury clients, and creators, one reality becomes immediately clear: what the world sees online is only a fraction of what truly happens during Cannes.
Srishti Singh Parmar walking for RoyalJumpOfficiel & Fashion AI Expo featured in Forbes by Olga Gasnier & presenting Haute Couture Collection of United Fashion Designers Producer/Creative Director Elmira Polyayeva from Cannes
Behind every glamorous red carpet photograph lies an entire international industry functioning nonstop across the French Riviera. Luxury concierge teams coordinate VIP transportation, yacht bookings, security, reservations, private villas, celebrity schedules, hospitality experiences, and high-profile guest management with military-level precision.
As Cannes festival concludes, the spotlight shifts to Monaco and its legendary Formula 1 Grand Prix, from the Croisette to Monaco’s iconic harbour where glamour, speed, and prestige meet. For insiders, the Riviera’s most remarkable experiences often happen beyond the camera. Beyond the iconic festival & premieres lies a world of exclusive yacht gatherings, luxury brand events, and unforgettable Riviera experiences.
At the same time, production teams work continuously under immense pressure managing fashion shoots, luxury campaigns, editorial productions, media interviews, influencer collaborations, beauty teams, photographers, videographers, international stylists, makeup artists, PR agencies, magazine editors, and global publications — often all within impossible timelines.
As part of Singh Studio Paris production team led by Harpreet Singh, I witnessed firsthand how Cannes transforms into a worldwide networking capital during the festival season.
Beyond the official red carpet, the city becomes saturated with private yacht parties, fashion shows, luxury dinners, beach club events, award ceremonies, rooftop afterparties, invitation-only galas, private screenings, celebrity gatherings, designer showcases, editorial campaigns, and high-profile business networking events taking place simultaneously across Cannes, Monaco, Nice, and Paris.
As a core part of their luxury events, their team delivers bespoke concierge experiences across Cannes, Monaco, Paris & all over Europe & UK. From exclusive event access & yacht charters to VIP transportation, private reservations, they curate every detail with precision. For those seeking the extraordinary, they turn moments into unforgettable experiences.
What makes Cannes unique is that it combines cinema with luxury lifestyle culture. International models, supermodels, influencers, beauty queens, creators, luxury brands, and media houses no longer come only for film premieres — they arrive to build visibility, create international collaborations, shoot global campaigns, and position themselves within one of the most prestigious social circuits in the world.
For many brands, Cannes has become more powerful than traditional advertising itself. Luxury campaigns shot across the French Riviera, Monaco, luxury hotels, yachts, beaches, and Parisian locations instantly gain an aura of exclusivity and cinematic prestige. During the festival, I collaborated on international brand campaigns for Volt Beauty by Surkhab Anjum Chopra and House of Khalsa, showcasing products including perfumes, handbags, watches, and fashion accessories against the backdrop of European luxury culture.
During the 79th Cannes Film Festival, Srishti Singh Parmar became the face of an exclusive campaign for House of Khalsa, the Australian Sikh luxury brand, an iconic brand for actors, billionaires, politicians that featured in GQ, Times of India etc. The campaign marked a meaningful fusion of culture, luxury, and global storytelling, highlighting Singh’s growing presence within the international fashion and luxury landscape.
Today, Cannes functions alongside Paris Fashion Week, Monaco luxury events, and international couture circles as one of the world’s most powerful visibility platforms. Many international guests invest thousands of dollars not only for the red carpet experience, but for access to elite networking, luxury hospitality, international media exposure, fashion visibility, and exclusive social environments connected to the festival season.
For insiders working behind the scenes, the experience is intense. Teams operate day and night coordinating luxury accommodations, transportation logistics, event schedules, client experiences, media coverage, beauty teams, production management, and international collaborations at world-class standards.
Yet this invisible world beyond the red carpet is precisely what has transformed Cannes into a global luxury phenomenon.
It is no longer simply a film festival but beyond the red carpet.
It is a luxury circuit.
A fashion and media powerhouse.
A global networking ecosystem.
A destination where cinema, branding, fashion, nightlife, and influence merge together under
the spotlight of the world stage.
And beyond the glamour lies the real story of Cannes — the relentless execution,
international coordination, and extraordinary pressure required to create the illusion of
effortless luxury the world admires every year.
