Historically, such contracts have been extended to allow more time for negotiations. For instance, in 2013, SAG-AFTRA and the Joint Policy Committee (JPC) agreed to a one-week extension of the commercials contracts to facilitate ongoing discussions. Similarly, in 2022, the contracts were extended on a day-to-day basis beyond their original expiration date to permit further bargaining. Los Angeles TimesSAG-AFTRA+8SAG-AFTRA+8Los Angeles Times+8Insideradio.com
Given the significance of these contracts, which govern advertisements across television, radio, and digital platforms, both parties have historically shown a commitment to reaching mutually beneficial agreements without disrupting the industry. While no extension has been announced for the current cycle, it remains a possibility as negotiations progress.Los Angeles Times+3SAG-AFTRA+3SAG-AFTRA+3
Industry professionals and stakeholders are advised to stay informed through official communications from SAG-AFTRA and the JPC. Preparing for potential outcomes, including the possibility of an extension or a new agreement, will be crucial for ensuring compliance and continuity in commercial productions.SAG-AFTRA+6SAG-AFTRA+6Los Angeles Times+6
